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a review of the Sheilas' Wheels car insurance company

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Sheilas' Wheels is a UK car insurance brand that targets its insurance products to women, although it also sells to men. The brand was launched in October 2005 by Peter Wood, and is part of Esure, the insurance group he founded with HBOS in 1999. The brand has achieved fame through its advertising featuring three Sheilas clad in pink sequinned dresses who sing a variety of jingles promoting Sheilas’ Wheels (e.g. “For bonzer car insurance deals, girls get onto Sheilas’ Wheels”), often from the seats of a bubblegum pink convertible – sometimes referred to as “The Sheilamobile”.
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